Apple iPhone Sales Tanked at the End of 2018

By DON REISINGER February 21, 2019

Apple doesn’t share iPhone unit sales any longer. But a new study from research firm Gartner is providing the details. And it’s ugly.

During the fourth quarter of 2018, global iPhone sales hit 64.5 million units, earning Apple 15.8% market share during the period. That was down from 73.2 million unit sales and 17.9% market share during the fourth quarter of 2017, according to Gartner. Apple’s drop was the biggest decline of any major smartphone maker during the period.


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