To lure young talent, banks mimic tech workspaces

COPENHAGEN (Reuters) – Tattooed models in mustard robes replaced the usual gray-suited bankers at Nordea Bank’s Copenhagen headquarters recently, as the Danish bank strutted out its latest attempt to woo young talent.

Hosting a fashion show is just one way companies like Nordea, the largest financial group in Nordic countries, are trying to attract twentysomething and thirtysomething employees. As financial services have moved online, banks have to battle with tech giants like Google and Amazon, which boast offices with features like massage rooms, to sign up tech-savvy millennials skilled in areas like artificial intelligence and programming.

“Banks today are not really banks like they were years ago,” Danske Bank’s head of real estate, Christian Ronn Osteraas, said in an interview. “Banks are more and more IT companies, so the fact that we compete for the same talents also means that we have to offer the same or better physical benefits and services.”


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