Bob Iger on why Disney walked away from Twitter: ‘The nastiness is extraordinary’

Disney called off a deal to buy Twitter because the platform was just too problematic, CEO Bob Iger revealed in a New York Times interview.

Disney considered buying the social media company, calling it a “compelling” way to reach consumers. However, the deal never went through and Disney instead purchased a majority stake in sports streaming site BAMTech.

Source: https://www.cnbc.com/2019/09/22/disneys-bob-iger-on-twitter-the-nastiness-is-extraordinary.html?__source=twitter%7Cmain&fbclid=IwAR0499B-hPz3ItsXr3zr1eWvgJ_zNO1Wi36nj92fsAv1y5M9W_FkTvbpmv4