Black Friday shoppers stay away from stores, make $7 billion-plus splurge online

WASHINGTON (Reuters) – U.S. shoppers made more purchases online on Black Friday than in the mall – hurting traffic and sales at brick-and-mortar stores, according to data that offered a glimpse into what is still one of the busiest shopping days of the year.

For the first time in several years, however, store traffic on Thanksgiving evening grew – indicating a shift in when consumers are leaving their homes to shop. It is also a sign of how Thursday evening store openings have continued to hurt what has traditionally been a day that kicked off the U.S. holiday season.

Source: https://www.reuters.com/article/us-usa-holidayshopping-sales/black-friday-shoppers-stay-away-from-stores-make-7-billion-plus-splurge-online-idUSKBN1Y40NZ

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